Parent Supermarket, the leading providers of baby products have launched a series of exciting social networking initiatives in a bid to encourage closer client dialogue and interaction.
Damion Queva, from the UK’s leading provider of pushchairs, prams and car seats, said, “This time of year sees a marked increase in the volume of traffic visiting The Parent Supermarket site as a result of the seasonal trend for buying baby toys. While this gives our new social networking initiatives have a particular relevance during the festive period, we have a number of really exciting activities planned for social media in the New Year.”
“As a firm we are keen to engage with our customers, find out what they really think to our products and services and answer their questions and request for recommendations more informally and efficiently. Sites such as Facebook and Twitter allow us to do this and also allow us to provide a forum for increased user reviews of things like pushchairs, prams, car seats and cribs.”
Updating their Twitter profile on a weekly basis, the team are able to inform consumers about their very latest special offers and new product launches. These special offers and exclusive discounts are helping Parent Supermarket to build an avid following on the extremely popular networking site, used by millions.
Mr Queva from the firm who also specialise in car seats and cots added, “No longer does the dialogue have to be in a single direction, now we can have a Twitter conversation with anyone who wants to engage with us, which creates a very specific online community.”
At present the team at Parent Supermarket is using the Twitter account to offer timely car seat safety tips to parents ahead of the festive period. In addition to the Twitter campaign, the site has also started to blog and bookmark, posting weekly informative articles on such sites as a means of keeping their customers updated with latest events and news. More detailed features also include tips, advice and handy hints and are set to be expanded in the New Year.
To purchase baby safe products and learn more about the new social media activities, visit the Parent Supermarket site at www.parentsupermarket.com or follow them on Twitter: http://twitter.com/parentsuper
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